News and news presenting has come a long way. Gone are definitely the scripted days of news reading with news readers, looking like they would fall asleep any moment, would drone on giving the highlights of the days events. The advent of satellite and cable tv changed everything and made the business of news an important money crunching tool. With passing years, news started becoming even more category specific and thus gave rise to more channels that provided entertainment and information in their specific spheres. Sports, entertainment, current affairs, all started to be hosted at their own specific domains and catered for their selected audience.
Sports have always experienced a huge fan base and enthusiasts are invariably interested in sourcing more knowledge about their preferred sports. Several media giants went ahead into several alliances to gain greater coverage of sports events which were being kept in areas beyond their network and began broadcasting them on their networks.
This gave them an increased viewership that translated into higher revenues. Gradually from being broadcasters of live or recorded games, these sports channels developed programs that covered everything and anything that one needed to know in the realm of sports. Now sports channels have dedicated news channels that cover and provide for their viewers not only games but also sports reviews, statistical game analysis, player updates and their performance reviews as well.
A large number of sports channels do compete against each other trying for greater viewerships and take major efforts to make this agenda a reality. With new interactive show formats, to more engaging, attractive and intelligent presenters to sometimes giving complete makeovers for the channel, they actually do everything to stay at the top.
One particular news provider that created a huge impact on news viewing was in the year 2000 when Naked News was launched. The program was launched as a internet based news service that featured a complete television newscast and ran 25 minute daily shows from Toronto. The highlight in this program was that the presenters stripped when they read the news and presented their segments.
Naked News began with merely one anchor, Victoria Sinclair, who presented all of the sections of this program. She continues to be an integral part of Naked News. Most of its initial success could be credited to the free viewership of the channel, which did become immensely popular even in the absence of a marketing strategy.
These folks were popularized through the word-of mouth medium and increased in numbers from a single to eight female anchors. The show also brought in several guest anchors to help keep the format interesting. Following the crash in the internet boom, just one segment on the program could possibly be viewed for free and eventually by 2004 the entire program was changed into a members only one without any segments accessible for free access.
The naked sports news presenters have also been very popular and have been featured in a number of tv programs and have been featured in several newspapers and magazines.